TikTok star Bobby Moudy died by suicide on April 28, 2023, his family announced. He was 46.

The late social media influencer chose the path after reportedly being “weighed down by financial pressures.”

The Moudy family shared the tragic news via his daughter Kaytlin Moudy’s TikTok account.

“It is with great sadness that we share the tragic loss of Bobby Moudy. Bobby was a loving husband, brother, and friend. Bobby was full of life and laughs, but also weighed down by financial pressures. His wife, Jennifer, and their three children are in an emotional and financial crisis as he was their rock,” the statement read.

“If Bobby touched your life in any way, personally or through his TikTok page, please consider helping his family through this devastating time through the GoFundMe page,” the family continued to write.

It continued, “Whether you are able to give or not, please cover Jennifer, Kaytlin, Max, and Charleigh in your prayers.”

Bobby Moudy with his wife Jennifer and three children Kaytlin, Max, and Charleigh is known for posting family content on TikTok – the highly controversial short video-sharing app.

Jennifer also took to Instagram to mourn the loss of her husband amid the family’s heartbreak.

“We all have so many thoughts and feelings, but few words to express them. It’s hard to explain how one minute you’re heartbroken over the amount of pain and desperation he endured, and the next you’re in a rage for the choice that he made. You have to keep reminding yourself to direct the anger at the choice and the sadness at the loss of an amazing bad, husband, son, brother, cousin nephew, and friend,” the statement read.

She continued, “As a family, we don’t want other families to endure such a loss. 45,979 families felt this pain when the last statistics were done. On average there are 130 suicides per day. Those numbers are not OK. Seeing the amount of depression, anxiety, eating disorders, suicidal thoughts, and deaths in pediatrics increase exponentially over the last 10 years is not ok. We have to do better.”

The mother of three also wrote about social media, “Social media is great for having a place to share platforms that voice awareness, being in touch with friends and families from afar, raising money for worthy causes, and having the legacy of someone we’ve lost. But it’s not real life. 95% of what one sees on social media is happy, smiling faces without a care in the world when on the inside their world could be crumbling.”

She concluded the lengthy statement, “Because the family that’s left behind is without a loving husband, an amazing father, the loss of their home, a steady income, and the joy and the laughter that made us love him the way we did. His life mattered and so does yours.”

Tributes from followers, family, and friends – who were shocked to hear the news – have poured in.